So What’s Your Image?

People will listen to what you say; they will believe what you do – that’s the essence of developing a credible image.

Every organization has an image -- good, bad or somewhere in between.

Perhaps yours can be improved. If so, Carolina Image Builders can help.

Just ask yourself the following questions:

• When a customer or business colleague calls, does that person have to run through a litany of voice commands before actually reaching the individual he or she is calling? Does your voice mail system save time but lose business?

• Are the public areas of your offices attractive and free of clutter?

• If your business includes manufacturing facilities, is the plant landscaping making the right impression?

• Do your employees habitually complain to outsiders about working conditions?

• Do you pay your suppliers on a reasonable schedule, as promised?

• Is your staff courteous to suppliers and delivery personnel?

• Are your employees encouraged to smile when dealing with outsiders?

• Do you make a habit of thanking customers?

• Are convenient parking spaces provided for visitors?

• Are your company logo and stationery appealing?

• How does your advertising compare to your competitors’? Is it in good taste as well as effective?

• Do your staff members always return phone calls? How soon?

• If you have a fleet of delivery or service trucks, how often are they cleaned?

In all these scenarios, you can influence your organization’s image in a positive way. And we can suggest other methods for improving your image.

Call Chuck Werle at Carolina Image Builders, 828.299.0813, or send us an e-mail at imagebuc@bellsouth.net. Unless we are handling a crisis for another client, we will respond within 24 hours.