Who We Are

The principals of Carolina Image Builders average more than 30 years’ experience in public relations and corporate communications that we can apply to improving your image and expanding your influence.

Chuck Werle, Principal
Chuck has extensive management experience in public relations and corporate communications with major companies, top-tier advertising agencies and established public relations counseling firms, including: Cushman/Amberg Communications; Werle Plus Associates Ltd.; Selz/Seabolt Communications (now Publicis/Dialog); Hill and Knowlton, Inc.; Leo Burnett Company, Inc.; First Chicago/Bank One Corporation; J. Walter Thompson; Miller Brewing Co.; and Deltona Corporation. He also worked for seven years as a journalist with various Midwestern newspapers, including the Milwaukee Journal. Chuck was voted Chicago's Outstanding Public Relations Executive in 2001 by both Chicago chapters of the Public Relations Society of America.

Chuck authored an executives’ guidebook on press relations that was printed and distributed by Harvard University’s Business School. He also was the recipient of the IABC Gold Quill Award of Excellence in an international competition drawing more than 3,500 entries. Annual reports and publications initiated under his direction have won 11 major awards.

In 1991 Chuck was appointed to the Michigan State University Journalism School Enrichment Fund committee. He served three years on the national advisory council for the College of Journalism and Communications at the University of Florida.