Ace Hardware Corporation – Chuck
Werle edited the 75th anniversary book published for all employees
and corporate executives. He also provided public relations
counsel to management.
Alzheimers Association – The principal of CIB directed a national communications survey for the management team of the association. That lead to major changes in horizontal and vertical communication policies that enhanced the Alzheimer’s Association’s
reputation.
American Bowling Congress – Provided
crisis communication counsel in the face of unwarranted media attacks
related to sanctioning issues.
B. F. Ascher & Company – Generated national media coverage for OTC pharmaceuticals that treated skin irritation, such as mosquito bites. Devised list of “America’s Itchiest Cities” based
on product sales.
Brisco Metal Fabrications – Produced
40th anniversary magazine combining editorial copy and supportive
advertising plus endorsement letters. *
Crain Communications Company – Wrote
speeches for the chairman of the publishing giant to be given at
university commencement ceremonies.
DeVry Inc. -- During 11 years as primary public relations agency, guided company through initial public offering, generating wide range of national articles about technology based education system, and influenced 10-fold growth of stock price.
R. R. Donnelley & Sons Company – Earned national recognition for America’s
largest printing company on innovative printing technology.
Haywood Emergency Physicians – Retained
by physician group when Haywood Regional Medical Center president
threatened to fire entire emergency room to save money, despite
exemplary performance.* Developed regional media campaign to draw
attention to unethical practices of hospital president and board.
Media coverage included major articles in Citizen-Times, Smoky
Mountain News, WLOS-TV and various WNC radio stations. Since then,
hospital has lost accreditation and president was forced to leave.
Foote Cone & Belding Advertising – Received
national award for innovative press kit featuring Kleenex Expressions facial
tissues. Kit was subject of full-page article in Wall Street Journal.
The Goss Agency – Persuaded Citizen-Times
to publish a major article on former resident returning to Asheville to launch
ad agency receiving national awards. Newspaper ran favorable editorial on agency
a few days later.*
IMAGEsmith Printing Company – Assisted
management in staging 20th anniversary event specifically for graphic designers
and convinced Citizen-Times business editor to write feature story on new six
color press.*
Kraft Foodservice division – Coordinated arrangements for public relation aspects of participation in Culinary Olympics held in Germany. Responded to last-minute request for title of Kraft sponsored film on event in 15 minutes: “Hail
to the Chef.”
Laurel of Asheville magazine – Principal
Chuck Werle writes monthly column on golf catering to visitors and WNC golfers.*
Matt’s Cookies Inc. – Discovered
family bakery in Chicago area with all-natural real chocolate cookies with
exceptional taste. Developed public relations plan that led to national wire
service story on superior product in protective packaging.
North Carolina Center for Creative Retirement – CIB
created national marketing program as guidelines for future growth.*
Peoples Gas Company/Chicago – Faced
with major crisis situation, advised management on strategy to release negative
report on best timeframe to minimize press coverage. Management was very grateful
for limited exposure.
Tombstone Pizza Company – Before
company was acquired by Kraft, provided counsel to management and generated
national feature in Fortune magazine, leading to substantial increase in grocery
store shelf space.
Tyson Foods – CIB Principal Chuck
Werle helped launch meals for kids by targeting trade publications willing
to display product packaging with attractive brand manager. Also devised food
safety program for all national brands.
Yesterday’s Tree Home Furnishings Company – Created
marketing program for home builders that had to be canceled when initial store
was destroyed by fire. Assisted management in writing thank you letter published
by Citizen-Times in response to public support.*
*denotes WNC clients.
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